ETHIMIS CHATZIAPOSTOLOU & GIORGIOS CHATZISAWAS BY PANOS MISAILIDIS FOR MODUS VIVENDI (NEW VELVET / SATIN LINE)

New Velvet/Satin line by Modus Vivendi
Modus Vivendi releases the first new line of its Fall/Winter 2016-17 collection. The line is called Velvet/Satin and, as the name suggests, it is all about luxurious underwear and loungewear. The new line includes underwear in three styles: backless briefs, briefs and boxers, all of them made from superb quality black velvet, with satin-look details. The look is high-class, emphatic, moody. In addition to the new underwear, Modus Vivendi has created loungewear for men in the same style and materials, black velvet with satin-look cuffs and detailing. There are two types of long pants in the Velvet-Satin Line this autumn, and three styles of robes. The look is rich, masculine, dominant. Each piece is supremely comfortable.
The conceptual campaign for the Velvet/Satin line was photographed by Panos Misailidis, with Greek models Efthimis Chatziapostolou and Giorgos Chatzisavvas demonstrating the new line, resting darkly on the steel structures designed for the shoot.

Credits

Loungewear, underwear: Modus Vivendi

Photographer: Panos Misailidis

Models: Efthimis Chatziapostolou and Giorgos Chatzisavvas

Location: Modus Vivendi Studio, Greece.

LACENET LINE BY MODUS VIVENDI

Limited edition underwear - Lacenet line by Modus Vivendi

A new men's underwear line has just been released by Modus Vivendi. The new line is called Lacenet and is made from Italian, semi transparent and incredibly sexy fabrics. The Lacenet line comprises low cut briefs, backless briefs and brazil cut boxers and is available in a limited run. Modus Vivendi offers this underwear in two different fabrics, black and white, each in an original floral pattern combined with a matching, dense fishnet, waist. The items are handcrafted and contoured to fit perfectly the male form. 

The conceptual campaign takes inspiration from the Greek mythology and more specifically from Atlas, a symbol of masculinity, strength and endurance. Model Theodoros Karvouniaris is seen carrying on his shoulders a world made of lace, a play on the endurance of the fabric and the masculine styles of the Lacenet line. The photo shoot took place in the studio of Modus Vivendi and was photographed by the talented team of P2Photography.

Credits:

Underwear: Modus Vivendi

Photographer: P2Photography

Model: Theodoros Karvouniaris

Location: Thessaloniki, Greece.

MODUS VIVENDI : NEON ATHLETIC SWIMWEAR CAMPAIGN

Athletic swimwear in neon colours by Modus Vivendi

With one more new line of men's swimwear, Modus Vivendi, continues the presentation of its extensive swimwear collection for 2016. This line is the Neon Athletic comprising swim briefs and swim trunks in sporty cuts and vibrant colours. Neon yellow, fuchsia or aqua blue are perfectly combined with white stripes and retro styling offering a modern take on classic swimwear style for men. 

In the campaign images photographed by P2Photography in Greece we see model Alexandros Kaltsidis putting the swimwear to the test during a workout by the beach. The campaign presents the masculine character and bright colours of this stunning line in the best way possible. Alexandros, looking great as always, was the perfect choice for this campaign. 

Modus Vivendi is also celebrating its new website and offers to all order of more than 100 euros a free, limited edition pair of swimwear until the end of this month! All you need to do is select your size here and use the code S2016 at checkout.

Credits

Swimwear: Modus Vivendi

Photographer: P2Photography

Model: Alexandros Kaltsidis

Location: Chalkidiki, Greece

MODUS VIVENDI - RAINBOW LINE 2016 SWIMWEAR BY KEVIN SLACK

Summertime in Cuba with Modus Vivendi swimwear

At the height of summer we travel to Cuba for the new Rainbow Line of swimwear by Modus Vivendi. This line is part of the extensive collection the brand has released this year and it is a celebration of colour and diversity! The Rainbow Line comprises eight classic swim briefs in modern and vibrant combinations of contrasting and matching hues. Each pair is handcrafted to perfection from top quality and fast drying fabrics. 

The campaign for this line was shot in Cuba by charismatic Kevin Slack. With three models on his side Randy, Jose Alejandro and Hector the great photographer captured in the best way possible the vibrant colours of this line and its confident and sexy feel. 

Credits

Swimwear: Modus Vivendi

Photographer: Kevin Slack

Models: Randy, Jose Alejandro and Hector

Assistant and styling: Marlon Solomon

Location: Megano Beach, Cuba

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DANIEL KAIROUZ BY RUSSELL FLEMING FOR MODUS VIVENDI WIDE LINE CAMPAING

Earth tones and stripes - Modus Vivendi Wide Line

Sand beige and light grey. These are the two dominant colours of the new Wide Line released by Modus Vivendi, part of the brand's extensive spring-summer 2016 collection. This line comprises masculine underwear designs in three styles, tanktops and a unique multi-shirt! The underwear comes in briefs, boxer-briefs and jockstraps featuring striped and solid, earth tone panels, shiny waistbands and a supreme quality, viscose blend fabric. The tanktops have a Modus Vivendi classic muscle tanktop cut and feature a striped front and a solid colour, t-shaped back. The multi-shirt of this line is a unique, fashion forward creation by Christos Bibitsos of an all weather men's shirt. It comes with extra pairs of sleeves which you can attach to the neck to transform it from a sleeveless to a short or long sleeve shirt. It's pretty amazing!

The stunning campaign images of Modus Vivendi's Wide Line were captured in rural Australia by one of the best Australian photographers, Russell Fleming. Well known for its natural beauty, a location near Brisbane was chosen by the photographer as a backdrop for his session with model Daniel Kairouz. Fleming produced a shoot full of masculinity which ideally suits this line. The fantastic behind the scenes video was filmed and edited by talented Cullum Stege.

Credits

Underwear, clothing: Modus Vivendi

Photographer: Russell Fleming

Model: Daniel Kairouz

Location: Brisbane, Australia

Video by: Cullum Stege

MODUS VIVENDI - NARROW LINE CAMPAING

Modus Vivendi releases the Narrow Line

One of the main trends in Modus Vivendi's Spring/Summer 2016 collection is the return of stripes. The Greek underwear and menswear brand has just released a new line that features stripes combined with neon accents. The new Narrow Line comprises four styles of underwear and some great looking T-Shirts to wear them with! The underwear styles are briefs, mini briefs, boxer briefs and jockstraps, all of which are available in three colourways, with thin black and white stripes as the base and vibrant, neon waists and trim. 

The campaign photographs were shot in the dunes of Pinamar in Argentina by one of today's hottest South American photographers, Gastohn Barrios. The campaign presents a nautical theme and the sexy sailor on shore leave is portrayed by model Daian Zubieta. 

Credits

Underwear and T-shirts: Modus Vivendi

Photographer: Gastohn Barrios

Model: Daian Zubieta

Assistant: Matias Santos

Location: Pinamar, Argentina

Video by: Gastohn Barrios

NEW SWIMWEAR AND UNIQUE BEACH TOWELS BY MODUS VIVENDI

New swimwear and unique beach towels by Modus Vivendi

Showing a great passion for men's fashion, Modus Vivendi releases two original lines from its extensive swimwear collection for 2016. The first is called Contrast and features swimwear designs handcrafted with fabrics of the same colour but different finish. Mat and shiny panels are mixed to create a fresh take on classic swim briefs and swim trunks styles. The second line is called Towel and comprises shorts made from towelling and the unique beach towels by Modus Vivendi. The shorts are in a retro style with deep curved, sexy sides and the original towels feature buttons which can transform them into a very practical and stylish men's pareo. Both, shorts and towels, are available in four colours and four sizes.

The campaign of these new lines takes place in Greece, the home of Modus Vivendi. Greek models Sotiris Thomaidis and Alexandros Kaltsidis pose on the sunny beach photographed by the talented team of P2Photography. The heart warming images have references to the half mat, half shiny look of the Contrast swimwear and the relaxed and confident style of the Towel line. 

Credits

Swimwear/Shorts/Towel: Modus Vivendi

Photography: P2Photography

Models: Sotiris Thomaidis, Alexandros Kaltsidis